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Title: Performance Without
         Compromise: How
         Emerson Consistently          Achieves Winning
         Results
Author: Knight
Edition: October 2005
ISBN: 1-59139-777-4
Pub.: Harvard Business
          School
Pages: 288
Price: $29.95
Book Code: HRMHB03710
Buy Code: 1010

Description
In today's volatile marketplace its rare for firms to last much less consistently increase earnings for more than four decades. That's what makes the story of 115-year-old global manufacturing and technology leader Emerson is so remarkable, and so valuable, for today's managers. How does Emerson do it? Celebrated business leader Charles F. Knight who was CEO of Emerson for 27 of its 43 consecutive years of increased profits says the secret behind Emerson's Long-term competitiveness is a dynamic management process carried out with unrelenting discipline. In Performance Without Compromise, Knight breaks down the key components of the Emerson management process in detail for the first time, and shows how this core process enables

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Title : DEEP SMARTS How
          To Cultivate And
          Transfer Enduring
          Business Wisdom
Author: Leonard
Edition: January 2005
ISBN: 1-59139-528-3
Pub.: Harvard Business
School
Pages: 304
Price: $29.95
Book Code: HRIHB03709
Buy Code: 1015

Description
DEEP SMARTS are the engines of any organization-as well as the essential value that individuals build over their careers. Distinct from IQ, this type of expertise consists of practical wisdom: accumulated knowledge, know-how, and intuition gained through extensive experience. How do such smarts develop? And what happens when people with deep smarts leave a particular job-or the organization? Can any of their smarts be transferred? Should they be?

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Title : Category Killers:
The Retail Revolution And Its Impact
On Consumer Culture
Author: Spector
Edition: January 2005
ISBN: 1-57851-960-8
Pub.: THarvard Business
School
Pages: 240
Price: $27.95
Book Code: MGSHB03527
Buy Code: 1010

Description
RETAIL is a dynamic and often ruthless world that equally influences, and is influenced by, the consumers it exists to serve. New players instantly emerge to better satisfy consumer demands; consumer demands and desires shift with new offerings; and existing firms disappear when they can't adapt.

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Title: How Brands Become
ICONS: The Principles of Cultural Branding
Author: Holt
Edition: November 2004
ISBN: 1-57851-774-5
Pub.: Harvard Business
School
Pages: 288
Price: $29.95
Book Code: MGKHB03514
Buy Code: 1010

Description
Coca-cola, harley-davidson, nike. Valued by customers more for what they symbolize than for what they do, products like these are more than brands-they are cultural icons. How do managers create brands that resonate so powerfully with consumers?
Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become icons.

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Title: Ahead Of The Curve
         A Commonsense
        Guide To Forecasting
        Business & Market
        Cycles
Author : Ellis
Edition: October 2005
ISBN: 1-59139-691-3
Pub.: Harvard Business
School
Pages: 256
Price: $29.95
Book Code: MGGHB03510
Buy Code: 1010

Description
ECONOMIC AND STOCK - MARKET CYCLES Affect companies in every industry. Unfortunately, a confusing array of anecdotal and conflicting indicators often renders it impossible for managers and investors to see where the economy is heading in time to take corrective action.
Economic events are not as random and unpredictable as they seem. This book will help readers recognize and react to signs of change that their rivals don't see and win a sizeable competitive advantage.

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Title : GOT GAME: How the
         Gomer Generation Is
         Reshaping Business
         Forever
Author: Beck
Edition: October 2004
ISBN: 1-57851-949-7
Pub.: Harvard Business
School
Pages: 224
Price: $27.50
Book Code: MGBHB03405
Buy Code: 1010

Description
Think video games are kids' stuff? Think again. Provocative new data shows that video games have created a new generation of employees and executives-bigger than the baby boom-that will dramatically transform the workplace. And according to strategists John C. Beck and Mitchell Wade, managers who understand and harness this generation's distinct attributes can leap far ahead of their competition. Got Game shows how growing up immersed in video games has profoundly shaped the attitudes and abilities of this new generation. Though little-noticed, these ninety million rising professionals, through sheer numbers, will inevitably dominate business-and are already changing the rules.